About Us

Authentic Swedish Candy

Blending long-standing traditions with fresh innovation, our production process is built on the highest standards of quality. From carefully selected ingredients to the final perfected flavors, we ensure excellence at every step.

Authentic Swedish candy, made in Sweden using traditional recipes and only the finest ingredients.

our suppliers

To offer the most authentic experience of Swedish candy, we collaborate with well-established suppliers who have been providing Swedish consumers with beloved classics for generations.

Among them are the Humble-owned factories Franssons Konfektyr and Grahn’s Konfektyr.

Part of Humble Group

Humble Group is a young, dynamic and innovative FMCG group delivering products that are better for you and the planet. The group consists of +47 companies operating in the fast-growing segments of healthy food and snacks, and sustainable beauty and health.

Humble Group is on a journey to transform the FMCG industry. Today, the Group has presence in three leading categories with our products and we are continuously expanding the product portfolio through product innovation and acquisition of new companies.